Ladbrokes Review & Rating 2026

We calculated the margin for Ladbrokes by analysing the odds they offer and classifying them into one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value

Football

We obtained our results by analysing the “Match Result” odds as well as the Over/Under 2.5 Goals markets across a range of matches in different football leagues. By averaging the results using this method, we were able to calculate the margins for each league, as well as the bookmaker’s overall football margin.

Ladbrokes has an overall average margin of 8.29% for football, which places it in the average category. For the Premier League and the Championship, the margin stands at 6.51%. For Spain’s La Liga and Italy’s Serie A, the margin increases to 7.39%. When leagues from the rest of the world are taken into account, the margin rises to 10.98%.

Bookmaker margin

Which sports can you bet on?

Ladbrokes offer bettors a wide range of sports to bet on. These include American Football, Athletics, Aussie Rules, Badminton, Baseball, Beach Volleyball, Boxing, Chess, Christmas Specials, Cricket, Cycling, Darts, Esports, Fishing, Football, Formula 1, Gaelic Games, Golf, Greyhounds, Handball, Hockey, Horse Racing, Ice Hockey, MMA, Motor Sports, Netball, Politics, Pool, Rowing, Rugby League, Rugby Union, Snooker, Speedway, Swimming, TV & Specials, Table Tennis, Tennis, Triathlon, Virtuals, Volleyball, Water Polo and Wrestling.

Most of Ladbrokes’ attention is focused on horse racing and the major football leagues. They cover every UK horse racing meeting and price up major festivals and races, such as the Cheltenham Festival and the Grand National, several months in advance. For Premier League matches, they offer an extensive range of betting options, with nearly 200 selections available for many fixtures. Across most sports — including golf, cricket and darts — Ladbrokes go beyond simple win markets, offering correct score bets, handicap markets and individual player wagers.

A notable feature offered by Ladbrokes for football betting is “GetAPrice”. This feature allows bettors to request custom odds for specific bets directly via Twitter. A selection of GetAPrice odds is already available on the Ladbrokes website, and if a desired market is not listed, users can tweet @Ladbrokes with their proposed wager. If accepted, Ladbrokes will reply with the quoted odds and a link to place the bet.

While this feature is not available for every football league, it generally works well for major European competitions.

The live betting offering at Ladbrokes is likely to meet the expectations of most bettors. Ladbrokes’ in-play betting platform delivers a strong live betting experience, with a wide variety of markets.

Regardless of the sport, league or tournament you prefer to bet on, Ladbrokes is likely to offer an in-play market. Football, tennis and basketball receive the most coverage, but the live betting section extends well beyond these sports.

At Ladbrokes, bettors can place in-play wagers across a broad selection of sports each day, including American football, Australian football, baseball, boxing, cricket, esports, golf, ice hockey, rugby union, rugby league, volleyball and MMA, among others.

Live Streaming

For certain events, bettors can access live tracking through animated graphics that highlight key moments during a match or race. For selected events, Ladbrokes also offers live video streaming, available to customers who have a funded account or who have placed a bet within the previous 24 hours.

Ladbrokes offers a polished sports betting app, which has been downloaded by thousands of customers across the UK. The app is free to use and is available to both Android and iOS users via Google Play and the App Store.

Registering at Ladbrokes is simple and straightforward. It took our reviewer three minutes to do, from start to finish. Simply follow these steps to create your account:

1. Click on the ‘Join’ button on the Ladbrokes’ homepage. 

2. You will now need to enter a few details. The country of residence and currency will be completed for you. Simply enter your email address, create a User ID and password, then click ‘continue’.

3. Next, you will be prompted to enter your title, legal name and date of birth.
4. Finally, enter your address details and mobile phone number, then select the methods by which you would like to be contacted. 

5. Click ‘create account’ and the sign up process will be complete.

Depositing funds at Ladbrokes is quick and easy. Simply follow the steps below to add money to your Ladbrokes account:

1. Click ‘Deposit’ on the Ladbrokes homepage.

2. Select the payment method you wish to use for your deposit. If you are planning to take advantage of the welcome offer, then be sure to deposit via debit card in order to be eligible. 

3. Enter your card details and the amount you wish to deposit. If you have a bonus code, enter it in the box provided.
4. Click ‘deposit’ and your funds should appear in your account.

At the top of the screen, a graphic displays each team’s recent form, helping bettors make more informed decisions. Below this, a series of menus allows users to navigate among the available betting markets. Alternatively, bettors can scroll down to view all available markets and their corresponding odds for the selected match.

Price Boost bets are displayed first, with other markets that include the Cash Out feature clearly marked. After selecting a market, the chosen bet appears in the bet slip on the right-hand side of the page, where the stake can be entered and potential returns reviewed before placing the bet.

Once the bet has been placed, a confirmation message should appear on the screen. If it does not, the wager's status can be checked in the “My Bets” section of the account menu.

It is very straightforward to withdraw funds at Ladbrokes. Simply follow these steps: 

1. Go to your account menu in the top right hand corner and select ‘withdraw’.

2. Select your chosen withdrawal method.

3. Enter the amount you wish to withdraw.

4. Click ‘withdraw’.

The time it takes for the money to arrive at your chosen payment account varies depending on the payment method chosen and their processing times.

Ladbrokes is operated by LC International Limited and is licensed and regulated in the UK by the Gambling Commission (licence number 54743). In August 2022, the operator was found to have breached specific anti-money-laundering and social-responsibility requirements. As a result, Ladbrokes agreed to divest £544,048.03 and pay £13,455,952 in lieu of a financial penalty, bringing the total payment to £14 million.

• Email - care@ladbrokes.com

• Phone -  0800 731 6191

• Live Chat - 24 / 7

• Twitter -@Ladbrokes

Ladbrokes offers multiple customer support channels, including email, telephone, live chat and social media. Social platforms such as Twitter, Facebook and Instagram are promoted as preferred contact methods, with response times typically quoted at around five minutes and availability advertised as 24/7. Customers can also access support via live chat on the Ladbrokes website or by email.

Ladbrokes refers to its casino section as “Gaming”, which covers traditional casino games and slot titles rather than esports content. Customers use the same account login details and shared wallet as the sportsbook, allowing them to switch between sports betting and casino games without additional downloads.

Ladbrokes hosts thousands of casino games from a wide range of providers, including slots, blackjack and roulette. Software suppliers include Evolution, NetEnt, IGT, NextGen, Barcrest, WMS and Novoline.

Live Casino

Ladbrokes offers an extensive live casino featuring blackjack, roulette and live game shows. The experience includes high-quality graphics, real tables with human dealers and interactive chat functionality.

Founded in: 1886

Owners: Entain

Customers: 765,000 active customers

Sponsors: Masters Darts, Goodwood and York Racecourses

Registered Office: 1 Stratford Place, London, England

Licence number: 54743

Email: care@ladbrokes.com

Phone:  0800 731 6191